How to talk to your employer about Astra P2C

You cannot enroll in Astra P2C unless your employer has signed up as an Astra partner. If your company does not offer it yet, the path forward is to start the conversation with whoever makes benefits decisions. That is usually an HR manager, a CFO, a business owner, or a combination of those people depending on the size of your company.

The good news is that Astra is a genuinely easy sell for employers. It costs them nothing, requires no technical changes to their payroll system, and gives them a modern benefit to offer that most competitors do not have.

Who to talk to

At a small company, the owner or CEO makes benefits decisions and is likely the right person to approach directly. At a mid-size company, HR or the CFO is usually the right entry point. At a large company, the benefits team or total compensation team owns this decision.

If you are not sure who handles benefits, ask HR or look at who administers your 401(k) or health insurance. That person is likely the right one.

What to say

Keep it simple and frame it around the company's interests, not just yours. Employers respond well to benefits that help them compete for talent, require no extra work on their end, and carry no liability.

• Astra P2C is a 100% voluntary benefit. No employee is required to participate.
• It is post-tax, so it does not affect payroll tax calculations or compliance in any meaningful way.
• It integrates via a standard payroll file feed. No new software or system changes are required.
• The company never holds Bitcoin. Coinbase handles all custody and compliance.
• It is a differentiator in hiring. Few companies offer it, which means it stands out.

Objections you might hear

"We are not sure about crypto compliance." Astra is built on Coinbase infrastructure and handles all KYC, AML, and regulatory compliance. The employer's role is simply to pass through a payroll deduction, the same as they do for a 401(k) contribution.

"This sounds complicated to set up." The integration uses a standard payroll file feed that most payroll providers already support. The Astra team handles the implementation.

"What is the liability for us?" The employer has no custody of Bitcoin and no financial exposure to price changes. The employee bears all investment risk voluntarily.

Use the email template below

If you would rather send an email than have the conversation in person, use this template as a starting point. Customize it with your name and any specific details about your company.

Subject: A Voluntary Bitcoin Benefit Worth 10 Minutes of Your Time
To: [HR Manager / CFO / Owner]

Hi [Name],

I wanted to share something I came across that I think would be a genuine
addition to our benefits package, with no cost or complexity for the company.

It is called Astra P2C. It lets employees voluntarily allocate a portion of
their net pay to automatically purchase Bitcoin each week. Here is why I
think it is worth a look:

  - 100% voluntary. Employees opt in themselves and can stop anytime.
  - Post-tax deduction. No impact on payroll tax calculations.
  - Standard payroll file integration. No new software or system changes needed.
  - We never hold Bitcoin. Coinbase handles all custody and compliance.
  - It is a recruiting differentiator. Very few companies offer this yet.

I think this positions us well with the kind of employees we want to attract.
Would you be open to a quick call or email exchange to learn more? I am happy
to connect you directly with the Astra team as well.

Thank you for considering it.
[Your Name]